Social enterprise is an exciting sector, and it can only benefit from the hard work of charities and not for profits when the two work together, writes Sally Cunningham, communications manager at FrontStream. Read the article published in Pro Bono Australia here
There’s little in life that causes as much frustration as a squandered opportunity. From the smart child whose grades suffer as a result of playing the class clown, to the sports star who throws his career away living a rockstar lifestyle, we hate to see an opportunity wasted through avoidable mistakes. Unfortunately, there are a huge number of charities who have yet to realise their full fundraising potential, not due to mismanagement or laziness, but rather because of the harsh reality of their situation.
What motivates someone to volunteer has evolved over the decades. Whether someone is seeking to enrich their social life, discover exciting activities, looking for love (you never know where you might find it!), trying to aid their career trajectory by diversifying their experience, or merely feeling philanthropic, there’s plenty of benefits to donating one’s time and energy to a cause. But while there’s no shortage of opportunities for both hands-on and virtual volunteering, it’s arguably more important than ever to match them to the right people.
What are the best ways to demonstrate the impact of your organisation’s work? The expectation on the part of donors as well as charity Boards and CEO’s to validate all the donated dollars raised and spent is more important than ever. Charities are increasingly being put under the microscope of government as well as savvy donors researching deeper into the web before they reach into their pockets. I’ve come up with a list of 5 ways to measure and demonstrate impact for your donor and fundraiser audience.