Dr. Steve Francis, Managing Director of FrontStream Asia Pacific often gets asked the question; What makes a successful peer-to-peer campaign? In our latest Probono article, Steve discusses ways that you can instantly build visual elements into your peer-to-peer campaigns to stand out from the crowd and get your cause recognised - which will ultimately help you raise more.
One of the biggest changes to happen to the fundraising landscape in recent years has been the momentous rise of peer-to-peer fundraising. Spurred on by the inter-connectedness afforded by technology and social media, peer-to-peer is now one of the most popular – and lucrative – methods of raising money for a cause.
Laws, regulations and best practice have been a massive focus of the discussion around fundraising and charities in recent years - and for good reason. When a charity is discovered to have misused funds or partook in questionable practices - even if they’re technically legal - it casts a dark shadow over the entire sector, which can have long-lasting implications.
There’s little in life that causes as much frustration as a squandered opportunity. From the smart child whose grades suffer as a result of playing the class clown, to the sports star who throws his career away living a rockstar lifestyle, we hate to see an opportunity wasted through avoidable mistakes. Unfortunately, there are a huge number of charities who have yet to realise their full fundraising potential, not due to mismanagement or laziness, but rather because of the harsh reality of their situation.