Christmas is the season of giving and receiving; the time to show gratitude to those who have generously selected and given a gift. Acknowledging the gift is an important part of the process - imagine spending all that time and effort on choosing the perfect gift for someone, only to not be thanked or acknowledged. You’d no doubt be less inclined to give that person a gift again.
Dr. Steve Francis, Managing Director of FrontStream Asia Pacific often gets asked the question; What makes a successful peer-to-peer campaign? In our latest Probono article, Steve discusses ways that you can instantly build visual elements into your peer-to-peer campaigns to stand out from the crowd and get your cause recognised - which will ultimately help you raise more.
One of the biggest changes to happen to the fundraising landscape in recent years has been the momentous rise of peer-to-peer fundraising. Spurred on by the inter-connectedness afforded by technology and social media, peer-to-peer is now one of the most popular – and lucrative – methods of raising money for a cause.
Laws, regulations and best practice have been a massive focus of the discussion around fundraising and charities in recent years - and for good reason. When a charity is discovered to have misused funds or partook in questionable practices - even if they’re technically legal - it casts a dark shadow over the entire sector, which can have long-lasting implications.