Dr Steve Francis from FrontStream Asia Pacific has been diving into the culture of fundraising and fundraisers. It’s a challenging and broad industry covering so many different campaigns and activities. In his recent article published in ProBono Australia he explores the idea that it’s ‘Time for Fundraisers to Do More Fundraising….. Themselves!’
Well it has been a huge week for the team in Melbourne walking and raising money for our client CARE Australia. We have made the promised km's and there are more donors clicking through their donations, so we'll let you know the final tally at the end of the week, we are all feeling the rewards of taking part in this campaign!
It’s still early days here in Australia, but there is a notable rise in the roll out of Corporate Social Responsibility plans and activities locally. Businesses are increasingly aware of how their brand is received in the marketplace and the sometimes painful transparency of social media. It’s a critical time to give back: hence my first trend spotting topic for 2016 is growth in CSR.